Burger King Expands Successful Plant-Based Pop-Up Business in Central America

Burger King Expands Successful Plant-Based Pop-Up Business in Central America

Burger King continues its efforts to cater globally to meatless diets by opening a new pop-up restaurant in Costa Rica

ZUG, Switzerland. August 2022 – Burger King®, a long-standing leader in fast-food innovation, is continuing the expansion of a series of well-received plant-based pop-up restaurants into Latin America and the Caribbean (LAC) with a new location. Burger King® San Pedro opens August 25th in San Jose, Costa Rica.

Costa Rica is one of the best-performing plant-based markets in LAC for Burger King®, based on sales of the Veggie Whopper at the company’s retail locations. The San Jose pop-up follows the recent launch of the brand’s first LAC pop-up in Santiago, Chile, as well as its new 100% vegan pop-up in Vienna, Austria. The San Jose pop-up’s menu will include the Veggie Nuggets, the Veggie Whopper®, and the Veggie King, a menu exclusively made of plant-based products while maintaining the same Burger King flavor we all know.

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The Burger King® brand’s new plant-based pop-up restaurants will launch in partnership with The Vegetarian Butcher, one of the world’s leading plant-based meat brands.

“The opening of the Veggie restaurant in Costa Rica is the perfect way to celebrate our three-year partnership with Burger King. With products for all meat lovers – from vegetarians to carnivores,” adds Hugo Verkuil, CEO of The Vegetarian Butcher.

The global QSR chain has taken note of shifting attitudes toward meat and its alternatives. With the plant-based meat market exploding, many guests, even those who do not follow a vegan lifestyle, are searching for other options with protein sourced from plants.

Burger King® has established itself as a leader in delivering plant-based alternatives worldwide, offering plant-based items like the Cajun Veggie King and the Vegan Nuggets at previous trial outlets in Vienna, Basel, or Geneva.

“We recognize the changing needs of our guests and our planet,” says Sabrina Ferretti, VP, Head of Burger King International Marketing. “Our goal is to offer the widest possible variety of meat-free meals to the largest possible demographic intersection. We want all of our guests to find something that suits their dietary desires, without sacrificing the great Burger King® taste they’ve come to know and love. Burger King® has introduced plant-based burgers in 70 countries and the ultimate goal is to offer plant-based options in our restaurants all over the world.”

About Burger KingⓇ

Founded in 1954, the Burger King® brand is a global fast-food hamburger chain known for food quality and value as the only place guests can get the iconic flame-grilled Whopper® sandwich. The Burger King® system operates more than 18,700 locations in more than 100 countries and US territories. Almost 100 percent of Burger King® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about the Burger King® brand, visit www.bk.com.



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